Sending out statements, invoices and transaction documents to customers provides you with an opportunity to piggyback a promotional message to targeted recipients. You can leverage your transactional mail by including a flyer, information leaflet or relevant, targeted, personalised promotional message on your other products and services within the mailing. This practice reduces your marketing and mail expenses.
Cross selling products and services to existing customers has a much higher uptake than selling to a prospective customer. Research also shows that there is a greater engagement and higher open rate of transactional mail than other types of mail therefore offering high potential levels of exposure to your message. Why not capitalise on this and print targeted and personalised offers at the footer of your statement? Our data team can assist you with customer segmentations to create targeted promotions.