Frequently Asked Questions
We've gathered answers to the most common questions about our printing, mailing, and promotional services. Can't find what you need? Get in touch — we're here to help.
General
Sooner Than Later is based in Dublin, Ireland, serving clients across Ireland and beyond.
We offer a range of turnaround options. We operate 24-hour shifts and next-day delivery is available on many services. Contact us to confirm the turnaround for your specific product and quantity.
Visit soonerthanlater.com and use our Get a Quote form, or contact our team directly.
Yes. Digital printing is ideal for variable data, allowing each piece to carry unique information such as individual names, addresses, or reference numbers.
Yes. Our design team collaborates closely with clients from start to finish to ensure precision, brand consistency, and the ability to accommodate last-minute adjustments.
Conference & Event Printing
We provide a comprehensive range of event print including programmes, schedules, name badges, signage, pull-up banners, presentation folders, and promotional materials.
Yes. We operate 24-hour shifts and are well experienced in fast-turnaround event printing. Contact us as early as possible to discuss your deadline.
Yes. Using variable data printing, we can personalise programmes, badges, and other materials for each delegate individually.
Yes. We have delivered event materials for clients across Ireland including trade shows and major conferences. See our case studies, including our work with ICGP, for examples.
Brochures
Brochures are multi-page printed marketing materials used to present your company, products, or services in a professional and visually engaging format.
We offer saddle stitching, stapling, wiro binding, and PUR perfect binding, depending on your page count and requirements.
Yes. We offer matt and gloss lamination to enhance the finish and durability of brochure covers.
Please supply a print-ready PDF with all pages in the correct running order, 3mm bleed on all edges, and important content kept at least 5mm from trim edges.
Books
We offer four binding options: Saddle Stitching, PUR Perfect Binding, Wiro Binding, and Stapling, suitable for everything from catalogues to professionally bound books.
PUR (Polyurethane Reactive) binding uses a flexible, strong adhesive to bind pages to a flat spine, giving a clean, professional finish for catalogues, reports, and books with substantial page counts.
Please supply two PDFs: a cover file (as a flat spread including the spine) and an inners file with all pages in the correct order, both with 3mm bleed on all edges.
Yes. Matt or gloss lamination is available on book covers, with matt being the most popular choice for a premium, contemporary look.
Annual Reports
For annual reports, we offer saddle stitching, stapling, and wiro binding, allowing you to choose the finish that best matches your brand standards.
Yes. We recommend a heavier stock for covers and a lighter weight for inner pages to achieve a premium, professional result.
Yes. We work closely with clients from start to finish, ensuring precision, brand consistency, and the flexibility to accommodate last-minute changes.
We operate 24-hour shifts and can accommodate tight deadlines. Contact us with your specification and deadline for a confirmed timeline.
Leaflets & Flyers
Leaflets and flyers are single-sheet printed materials designed to communicate information, promotions, or calls to action quickly and cost-effectively to a target audience.
We print on a range of coated and uncoated stocks. Contact our team to find the right paper weight and finish for your project.
We offer matt and gloss lamination on single or double sides, as well as unlaminated options.
Yes. We offer a variety of fold options. Contact us to discuss your preferred fold style.
Supply a print-ready PDF with all pages in the correct running order, 3mm bleed on all edges, and a 5mm safe area for text and important content.
Artwork & Technical Questions
A leaf is a single sheet of paper. A page is one side of that sheet. A leaf therefore contains two printed pages when double-sided, or one when single-sided.
Bleed is an extra area of design that extends beyond the final trim line to prevent white edges after cutting. The standard requirement is 3mm bleed on each edge. Artwork without bleed may result in white lines on the finished product.
CMYK (Cyan, Magenta, Yellow, Black) is the colour mode used in print. RGB (Red, Green, Blue) is used for screens. All artwork for print must be converted to CMYK to ensure colours reproduce accurately.
All images should be 300 DPI (dots per inch). Images below 200 DPI may produce blurry or pixelated results.
Yes. However, we strongly recommend saving your file as a PDF before supplying it. A PDF preserves fonts, images, and layout exactly as intended. If you supply a Word file, we will email you a PDF proof for your approval before printing.
Please supply your artwork as a print-ready PDF with all pages in the correct running order, set to CMYK, with 3mm bleed on all edges and all fonts embedded.
Promotional Products
Our online catalogue includes a wide range of branded merchandise across categories including business & office supplies, technology & mobile accessories, document folders, textile & fashion items, and wellness & healthcare products. If you don't see what you need, just ask — we can source almost anything.
Yes. All products in our catalogue can be customised with your logo, brand colours, and messaging. We'll guide you through artwork requirements to make sure your branding looks great on every item.
For best results, we recommend supplying artwork as a vector file (AI, EPS, or PDF). High-resolution PNG or JPEG files may also be accepted depending on the product.
Minimum order quantities vary by product. Some items are available in smaller runs, while others require a minimum quantity to make production viable. Contact us and we'll advise you based on what you need.
Yes. We carry a range of sustainable promotional items made from recycled or responsibly sourced materials, ideal for businesses with environmental commitments or ESG goals.
In many cases, yes. Get in touch with our team and we can advise on sample availability and any associated costs before you place a larger order.
Yes. Whether it's a corporate event, trade show, or product launch, we can produce and fulfil large quantities of branded merchandise, including kitting and distribution if required.
Yes. We deliver nationwide across Ireland and can fulfil orders to the UK and further afield.
Browse the catalogue at merch.soonerthanlater.com and get in touch through our website. Our team will provide a tailored quote based on your product choice, quantity, and branding requirements.
Mailing & Fulfilment
Sooner Than Later provides a complete mail fulfilment service covering direct mail data management, envelope inserting, sustainable polywrapping, and kitting and distribution, all managed under one roof.
We offer a fully outsourced operation, next-day delivery capability, and fast and reliable service, so you can focus on your business while we manage your mailing needs end to end.
Envelope inserting is the automated process of folding and placing printed materials into envelopes ready for mailing. Our advanced technology can fold and insert up to 10,000 letters per hour.
We offer direct mail data management with a strong focus on data security and compliance. Sooner Than Later holds ISO 27001 certification for information privacy and protection.
We hold ISO 27001 certification for information privacy and protection and handle all data in strict compliance with GDPR. Contact us for details of our data processing agreement.
Polywrapping is the process of enclosing printed materials such as catalogues, brochures, and magazines in a protective wrap for secure dispatch. We use eco-friendly materials that naturally break down after use.
Kitting (also known as pick and pack) is the process of assembling multiple items into a single pack, such as combining print materials, merchandise, and personalised messaging into a branded welcome or gift pack.
Yes. We manage fulfilment and distribution across Ireland and beyond. Next-day delivery is available within our service.
Business Stationery
We provide a complete suite of business stationery including business cards, letterheads, compliment slips, and envelopes, all printed to a consistent professional standard.
Yes. By supplying consistent CMYK artwork across all items, we can achieve colour consistency throughout your stationery range.
Yes. Through our Specialist Printing Finishes service, we can add foiling, embossing, spot UV, and more to your stationery.
Yes. Our Mailing and Fulfilment service includes careful data handling and distribution of your printed communications.
Business Cards
A business card should include your name, job title, company name, and key contact details such as phone number, email address, and website. The design should reflect your brand identity.
We offer uncoated, silk, and premium coated card options. Our team can advise on the best stock to suit your brand.
Uncoated paper is absorbent and gives a natural, flat look. Silk has a low sheen for an elegant finish. Gloss has a high sheen for vibrant, eye-catching colours.
We offer matt and gloss lamination. Specialist finishes including foiling, spot UV, and embossing are also available through our Specialist Printing Finishes service.
Please include 3mm bleed on all edges and keep important content at least 3mm inside the trim edge.
We recommend a minimum of 7pt to ensure text is legible when printed. Extra care should be taken with very thin or light-weight fonts.
Letterhead Printing
A letterhead is a professionally printed sheet carrying your company branding, including your logo, address, and contact details, for all official correspondence.
Letterheads are most commonly A4. Please contact us if you require a different size.
Yes. A branded reverse side can be added for a more complete stationery presentation.
Absolutely. We can produce coordinated letterheads, business cards, compliment slips, and envelopes as a unified stationery suite.
Compliment Slips
A compliment slip is a small printed card, typically 1/3 A4, included with correspondence or packages to add a personal, branded touch. They usually carry the message 'With Compliments' alongside your company details.
The standard size is 1/3 A4 (210 x 99mm). Custom sizes can be accommodated on request.
Yes. We can produce compliment slips as part of a coordinated stationery suite alongside letterheads, business cards, and envelopes.
Envelopes
Yes. Our envelope printing ensures every piece of mail represents your brand with consistency and professionalism.
Yes. Branded envelopes with your logo, return address, and brand colours make a strong impression before the letter is even opened.
Yes. We offer a complete envelope inserting and distribution service. Please see our Mailing & Fulfilment section for full details.
Please supply a print-ready PDF sized to the envelope flat dimensions with 3mm bleed where design elements extend to the edges.
Retail Solutions
Sooner Than Later provides a comprehensive range of retail print including posters, floor graphics, window graphics, display boards, strut cards, shelf wobblers, stickers, and indoor signage.
Yes. Variable data printing allows us to produce store-specific or region-specific versions efficiently in a single print run.
Floor graphics are adhesive printed panels applied directly to floor surfaces, used for directional signage, promotional messaging, health and safety information, or brand activation.
Yes. Our floor graphics are produced on anti-slip laminated material meeting slip-resistance standards for use in public spaces.
Strut cards are freestanding printed display cards with a fold-out support on the back, allowing them to stand upright on a counter or shelf for point-of-sale promotions.
Shelf wobblers are eye-catching printed signs that clip to shelf edges and extend outward to draw customer attention to a product, widely used in retail environments.
Indoor Signage
We offer a comprehensive range of indoor signage including Foamex display boards, mounted prints, acrylic signs, and PVC banners for offices, retail, hospitality, and events.
Window graphics are printed adhesive or static vinyl films applied to glass surfaces for branding, promotions, privacy, or decoration. We offer opaque, transparent, frosted, and one-way vision film.
Yes. Options are available for both temporary and longer-term applications. Please discuss your specific requirements with our team.
Wall graphics are large-format printed vinyl applied to wall surfaces, used for brand environments, murals, motivational messaging, and interior design in offices and retail spaces.
Wayfinding signs are directional and informational signs used to guide people through buildings and public spaces, essential for offices, hospitals, universities, retail, and events.
Yes. Custom acrylic wall plaques are a popular choice for professional environments. Visit our insights blog for more on acrylic signage options.
Outdoor Signage
We produce a wide range of outdoor signage including PVC banners, mesh banners, rigid outdoor signs, vehicle wraps, and outdoor display solutions.
Vehicle wraps are large-format printed vinyl graphics applied to a vehicle's exterior, turning it into a mobile advertising platform for your brand.
No. When professionally installed and removed, vehicle wrap vinyl will not damage original paintwork. It can actually help protect it.
Mesh banners are large-format printed banners made from perforated mesh material that allows wind to pass through, making them ideal for exposed outdoor locations such as scaffolding and fencing.
PVC banners are durable, weather-resistant printed banners used for outdoor advertising, events, and promotions, hemmed and eyeletted for easy hanging.
A pull-up banner (also known as a roller or retractable banner) is a portable freestanding display that retracts into its own base, ideal for exhibitions, events, and retail.
Specialist Printing Finishes
We offer embossing, debossing, foiling, metallic effects, spot UV, die-cutting, lamination, and perforation, individually or in combination to create distinctive printed materials.
We use a Xerox Iridesse press, which allows us to add specialist enhancements including gold, silver, white, and clear effects in-line with CMYK printing in a single pass, making these finishes more accessible even on shorter runs.
The Xerox Iridesse can output precise PANTONE colours as CMYK enhancements, as well as white ink, metallic gold and silver, clear gloss, iridescent effects, and fluorescent pink.
Embossing creates a raised relief effect on the paper surface. Debossing creates a pressed-in impression. Both add a premium tactile quality to printed materials.
Foiling applies a thin metallic or coloured foil to the printed surface under heat and pressure, creating a brilliant, reflective finish.
Spot UV is a high-gloss varnish applied selectively to specific areas, creating a striking visual and tactile contrast, typically against a matt laminated surface.
Die cutting uses a precision steel blade to cut printed materials into exact non-standard shapes, from simple rounded corners to complex custom silhouettes.
We offer matt and gloss lamination applied to single or double sides. Matt gives a soft, contemporary feel; gloss gives a vibrant, high-shine finish.
Perforation creates a line of small holes in printed material, allowing clean, easy tearing along a defined line, useful for reply cards, tickets, vouchers, and tear-off strips.
Promotional Clothing
Our textile & fashion range includes a wide variety of promotional clothing suitable for staff uniforms, event giveaways, and corporate gifting. Browse the full range at merch.soonerthanlater.com.
Items can be embroidered or printed with your branding. The best decoration method depends on the garment, design complexity, and quantity required — our team will advise.
Yes. Orders can include a mix of sizes across the available range.
Corporate Gifting
We specialise in corporate gifting and can help you put together branded gift sets or individual items for clients, staff, or events — including kitting and packaging if needed.
Yes. We can create individually named or personalised gift packs using variable data and customised components.
Yes. We offer a complete kitting and distribution service, delivering directly to recipients across Ireland and the UK on your behalf.
We carry a range of sustainable promotional items made from recycled or responsibly sourced materials, ideal for businesses with environmental commitments or ESG goals. Browse our sustainable range at merch.soonerthanlater.com.
Choosing sustainable promotional items demonstrates a genuine commitment to environmental responsibility, aligning your brand with the values that matter to your customers, employees, and stakeholders.