Logo Sooner_512x512

Preparing For a Successful Event – Event Print

Written by 

Print and marketing tips and insights for your business
Free tips on print and marketing!
Print services

When it comes to event print and preparing for a corporate event or conference, there are many things to consider. Corporate events are an excellent place to promote your brand, a number of elements go into preparing for a successful event. Prepping for a corporate event is no simple task, which is why we are here to guide you every step of the way to ensure everything runs smoothly and efficiently.

How to Plan to Ensure a Successful Event:

Understand the Purpose of Your Event.

It is important to know what the goals and objectives of your event are. Once you identify these goals, you can define what kind of resources you will need for your event. The idea is to deliver a brand experience rather than a simple event. Once you understand the purpose of your event it makes setting a budget much easier.

Event objectives should be SMART.
  • Specific – What is the desired outcome and when does it need to be achieved by?
  • Measurable – Return on investment or return on objectives – or both!
  • Achievable – Ensure that the event objective is something that can actually be achieved otherwise senior leaders will consider it a failure.
  • Relevant – The overall objective needs to remain something that relates back to the company’s goals throughout the entire planning process. 
  • Time-bound – Plan for the event objective to have been achieved between two time periods. This may require subsequent training seminars or a follow-up event to assess the outcomes of the first.

Decide on Your Audience.

Defining your target audience is an important step in the planning process. Are you planning to reach out to potential clients or your current dedicated clients? The answer will help you determine what kinds of signage, merchandise and information you will need to provide for the event. No matter how large or small your event is, the key is to impress the attendees and make them feel welcome. If someone attends your event and is treated horribly, they will associate that feeling with your brand

It is vital to make a significant impact on the guest experience, by paying attention to the details that the attendees will notice and remember. If you take the time to hand out gift bags or even a simple free pen, that leaves an impression on your guests. It is up to you to ensure that the guests at your event leave with a positive mindset relating to your brand.

Set a Realistic Budget.

Before anything is organised you need to ascertain how much money you have to work with.  This is so you can determine what kind of event you can produce. When planning your budget you should always plan for the unplanned - always have some money to fall back on if something was to go wrong. Something that you must include in your budget is food and beverages. There is nothing worse than having attendees that are upset because they are hungry and thirsty - it is also crucial to take dietary restrictions into account. 

Ensure that you are putting money into the right places – there is no point in spending a lot of money on signage and decorations if you have no skilled crew to help set up the event.