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Creating Your Signature Brand – Branding Tips

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Branding Tips

Branding Tips

Logo Design

When it comes to branding, it is not as simple as just having a logo or catchphrase. Having consistent branding is vital when it comes to brand promotion. You can match your logo to a colour scheme and then use that colour scheme for everything from business cards, signage and your website. Consistency is key. Sooner Than Later provides a wide range of marketing collateral, we also offer a design service that allows us to assist you in creating products such as posters and business cards that are matching and follow a consistent colour scheme.

Branding Tips - What Can You Do To Help Your Brand Stand Out?

Business Cards

The use of business cards helps you to quickly pass contact details and other important information onto Customers and potential Clients. When it comes to creating business cards, keep your branding in mind. Stick to your set colour scheme, include your logo and other images that positively reflect your brand. As well as your contact information and social media links. Make your business card unique to help it stand out from the rest – Sooner Than Later offers a wide range of material options for business cards as well as many size and shape options. Personalise your business cards to suit your branding!

Business Stationery

Nothing says official branding like matching business stationery! Match your letterheads and compliment slips to your business cards! Decide on a style that holds up the value of your brand and use that for all of your stationery. You want people to connect the colours and styling of your stationery with your brand. They shouldn’t have to see the company logo to know that it is your brand. The more you use the same style and branding, the more it will resonate with your customers. This takes time so stick with it!


Similar to that of the business stationery, your branded signage should follow the same theme. Signage is what really helps grab the attention of passersby and draws them into your store. Don’t underestimate the importance of clear and consistent signage. Sooner Than Later offers a large variety of signage solutions from indoor and outdoor signage to large format prints. We can help you design and hang your signage and can help you generate a larger number of sales. With signage and other branded products, it is important to spread the same message. Speaking with one voice simply means that your marketing communications and messages must be consistent across all mediums so your customers can identify and understand your product or service. 

Digital Marketing

Digital marketing is the key to brand promotion. The first step of promoting a brand is to build a strong online presence. To build a strong online presence you need a website. Every business of any size or industry must have a well-designed website. A website also forms a crucial component of your marketing strategy and establishes credibility of your brand. You can then use effective lead generation tools to build your brand awareness and drive more visitors to your website

Some online lead generation tools include: 

  • Social Media
  • Search Engine Optimisation (SEO)
  • Content Marketing 
  • Inbound Marketing

Sooner Than Later provides a digital marketing service, this involves assisting brands with their online presence. We do everything from creating your website, landing pages as well as running marketing campaigns and managing your social media. Sooner Than Later can even help you become the first search result on Google with Search Engine Optimisation! We care about your branding, let us help grow your brand and use our digital marketing services today! Contact us today for a free digital marketing audit and strategy session!

Originally published October 28, 2022
 10:00 AM
, Updated November 14, 2022


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