Use QR barcode labels on your packaging to improve site traffic and increase conversation rate

Many switched on brand owners including SME businesses are starting to interact with packaging using free barcode reader apps on smart phones. By far the most popular format is the QR barcode format, pictured above.  If you scan this one it directs you to our website (isn’t it interesting? try it!).  At Sooner than later, we have the ability to offer both fixed and variable 2D QR barcode labels to our customers, and can set this up for you on your artwork. This QR barcode could be linked to a website URL, a phone number, text or a SMS. If you are interested, then please contact Sooner than later now to discuss what you wish to achieve.

2D QR format barcode labels add interactivity to your packaging

Tips about “To Do” and “Not To Do” when using your own QR barcode

Do

• Include clear instructions on how to download a QR barcode reader with your QR barcode
• Include a short personalised URL for those who do not wish to use a mobile device
• Provide a phone number and email address on the printed piece and personalised mobile web site
• Test the QR barcode with a variety of devices and code readers

Don’t

• Link your QR barcode to non-mobile web pages
• Leave the recipient hanging without a next step. Make clear calls to action on both the direct mail piece and on the mobile web site.
• Use the same offer or call to action on the mailer and the web site. You want to advance the recipient in the buying process, not run them around in a circle.
• Make your QR barcode smaller than 1 inch by 1 inch.
• Skimp on the white space around the QR barcode. You want it to easily scan on the first try.
• Place your QR barcode on a curved surface, a fold, or too close to the spine

Feel free to contact Sooner than later now if you are interested to know more about 2D QR barcode.

E: info@soonerthanlater.com

T: (01) 2844777