Cross selling products and services to existing customers has a much higher up take than selling to a prospect customer. Leverage your transactional mail by include a flyer or information leaflet on your other products and services. This practice reduces your marketing and mail expenses. Research shows that there is a greater engagement and higher open rate of transactional mail than other types of mail. Why not capitalise on this and print targeted and personalised offers at the footer of your statement. Our data team can assist you with customer segmentations to create targeted promotions.