These days marketing seems all about social media, whether it’s Twitter, Facebook, Linkedin, YouTube, or Blog. However, in fact Marketing isn’t all about Online Marketing. Statistics show that self-mailers, letter packages, and catalogues are still relevant and an effective means of reaching customers.
And Direct Mail comes out as the top stand-alone channel. In the E.U., 12 percent of companies feel that stand-alone direct mail generates the most business for them, and in the U.S., 19 percent of companies report this.
More respondents favour integrated marketing as the best approach. 27 percent of E.U companies cited a combination of mail, e-mail and web campaigns as generating the most business for them (30 percent in U.S.).
53 percent of E.U. companies and 58 percent of U.S. companies feel that concentrating solely on electronic media would seriously damage their ability to generate leads.
Talk to Sooner than later today about Direct Mailing Marketing, our experts will help build the customised strategies for your business.