Personalisation of mail no longer only refers to appending a customer’s name and address to a letter. It now has a much wider meaning – including targeted content, messages and graphics to customers based on demographics for example.
Sooner Than Later has the smartest software technology to help you simplify your communications into one conversation. This software will automate the production of personalised printed communications. This type of printing is often referred to as Variable data printing.
In one print run we can personalise and customise content, bolstering your customer loyalty and increasing your sales. In essence, variable data printing increases engagement and response rates to your direct mail.