When done correctly, direct mail can be a highly effective resource for small businesses, even when working together with email marketing. Here are some of direct mail guidelines to help you develop and implement effective direct mail campaigns going forward. Forgetting Call-to-Action elements: Once you’ve got them reading your piece you’ve got to tell them what …
Author Archive
for: ‘admin’
Re-consider your business card design elements
With the use of Twitter and other social media applications (i.e. Linked In, Facebook) on the rise, business owners are beginning to reconsider the traditional business card design and opting for designs that include their social media links. Some techie oriented entrepreneurs are also including QR codes on their traditional business cards. Regardless of what you …
Ear to the Ground is available for subscription on Subscribe.ie – do not miss it!
Packed full of the best bits of the last 19 years it also features interviews with the three presenters and examines the very positive role that agriculture and the food industry are playing to help dig Ireland out of recession. At a time when innovation is key, it will show how many of the fantastic …
Direct Mailing is Still an Effective Marketing Channel for B2B
These days marketing seems all about social media, whether it’s Twitter, Facebook, Linkedin, YouTube, or Blog. However, in fact Marketing isn’t all about Online Marketing. Statistics show that self-mailers, letter packages, and catalogues are still relevant and an effective means of reaching customers. And Direct Mail comes out as the top stand-alone channel. In the …
Use QR barcode labels on your packaging to improve site traffic and increase conversation rate
Many switched on brand owners including SME businesses are starting to interact with packaging using free barcode reader apps on smart phones. By far the most popular format is the QR barcode format, pictured above. If you scan this one it directs you to our website (isn’t it interesting? try it!). At Sooner than later, we have …
Big Posters
At Soonerthanlater, we are providing large format posters printings include A0, A1 and A2. Instant Price Guide 1 2 3 4 5 6 7 8 9 10 A2 (Four times A4) 420x594mm €17 €34 €51 €64 €74 €84 €94 €104 €114 €124 A1 (Eight times A4) 840x594mm €30 €58 €81 €104 €125 €146 €167 €188 …
RTE Subscriptions Management services
Sooner than Later Limited based in Dun Laoghaire handle all queries in relation to subscriptions to the RTE Guide. If you want to renew, cancel, query delivery, buy a subscription for a friend / relative, then the customer services staff at Sooner than Later are happy to help you. Or you can subscribe your own …
Brochures
The variations are too great to possibly give guide prices on a representative number….. but here are just two popular examples. 4 page A4 full colour on 200 gsm high gloss art paper. 1000 on 200 gsm | €249 8 page A4 same paper, stapled 1000 on 200gsm | €399 5000 on 200gsm | €1499 …
Flyer Leaflets
Produced in many shapes and sizes, but typically as A5, A4 folded once to A5, A4 folded twice to DL size or one third A4. Example prices here as full colour on 120 gsm art paper. A5 single side | 5000 on 120 gsm | €165 A5 single side | 10,000 on 120 gsm | €329 A5 single …


